Wonder Wellness Co.™

MNML partnered with Wonder Wellness to develop products that are designed to simplify cannabis, with a focus on consumers who are new to the experience. The Wonder line is built around a manageable, micro-dose vape pen designed so you stay in control.

Client | Cresco Labs
Location | Chicago, IL
Website | crescolabs.com

Launch | July 2020
Role | Industrial Design, Packaging Design, Mechanical Engineering Support

Opportunity

HARDWARE OPTIONS ARE NOT TRUSTED

The initial round of low-quality, minimally functional products derived from the tobacco industry, combined with the backlash within the vape category created an opportunity. We set out to design and developed a new device that can deliver adult consumer confidence and brand loyalty.

DISPOSABLE CRYSIS

The cannabis hardware industry has been a massive burden to the environment. Disposable and single-use-devices combined with non-recyclable packaging has created a surplus of electronic waste that is polluting our planet.  We built a product that lasts, promotes reuse, and minimize the eco footprint where possible.

Safety

Harmful materials, coatings, processes can contaminate people and our brand. The Wonder platform device was built using safe materials, clean processes, fair manufacturing practices to ensure that we do not compromise user experience or wellness.

the brand

Wonder Wellness Co.™ mission is to make the world of cannabis simple to understand and easy to experience for everyone. Whether it’s relief from stress, sharpened focus, or enhanced desire, the products empower the user to confidently enjoy their life. Wonder offers high-quality, innovative products, to give you the comfort and control to try something new. When you have an urge to explore, let Wonder Wellness be your guide. Be moved by wonder.

DESIGNED FROM THE INSIDE OUT

We crafted the Wonder device from inside out and carried the same level of detail and execution to the internal components as the visible exterior parts. Our exploration was based on tailored off the shelf components. We made decision to mitigate risk, cost while maintaining Wonder’s promise to be trustworthy. By controlling the internals, we control the experience.

EXPLORE WITH CONFIDENCE

At Wonder Wellness Co.™ our mission is to make the world of cannabis simple to understand and easy to experience for everyone. Whether it’s relief from stress, sharpened focus, or enhanced desire, our products empower you to confidently enjoy your life. We design high-quality, innovative products, to give you the comfort and control to try something new. When you have an urge to explore, let us be your guide. Be moved by wonder.

Packaging

The Wonder Wellness packaging makes the product accessible and builds consumer confidence, educating users about cannabis and how to use a vaporizer. Clear, concise information and imagery communicates the instructions, and the benefits of each effect. Considered materials and finishes communicate the quality of the brand and position the product in the premium market.

Scott Wilson | Design Director

Greg Ettenson | Director of Product

Keith Alsberg | Director of Engineering

Matteo Iavicoli | Lead Designer